A pioneering marketing and communications executive, Cyrus has decades of experience driving brand transformation, market creation, and demand across financial services, technology, healthcare, and consumer markets. He has a proven track record of building and repositioning brands often in highly regulated, competitive, and complex environments, including public companies, PE-backed businesses, global enterprises, and nonprofit mission-driven organizations.

With more than thirty years of successes (and occasionally, failures), it is not surprising that Cyrus has become a trusted advisor to CEOs, boards, and senior leadership teams during periods of transformation, turnaround, M&A integration, and market entry. He is recognized for owning growth outcomes not just marketing outputs—aligning brand, demand, product, communications, data, and partnerships to accelerate top-line growth, enterprise credibility, and long-term value creation.